This project aimed to capture the dynamic energy and style of urban fashion through a collaborative shoot. The focus was on showcasing XYZ's streetwear collection amidst the vibrant and iconic backdrops of LA. From bustling streets to hidden alleys, the goal was to bring out the raw yet trendy essence of urban life.
XYZ Clothing Co.
commercial
2023
Los Angeles
Here’s a glimpse into the moments captured during the project
To bring this project to life, I used Sony A7R IV, 24-70mm f/2.8 GM, 85mm f/1.4 GM, Profoto B10 lights Each piece of equipment played a vital role in capturing the perfect shots.
Coordinating multiple outdoor locations, dealing with changing light conditions throughout the day, and managing crowd control in busy areas.
"The photos perfectly captured our brand’s essence and vibe. Absolutely stellar work"
The project concluded with 150 beautiful images that perfectly capture the spirit of XYZ Clothing Co. during 3-day shoot..
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Let’s capture your story together.